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FitFlop is a specialised footwear brand designed to support, cushion, stabilize all feet shapes and sizes. Established in 2007, all footwear is ergonomically crafted using FitFlop’s own biomechanical technology and engineering. The wide collection of stylish footwear includes wide sized boots, comfortable home shoes, holiday sandals, sports trainers and many more. Each shoe is designed for optimal flexibility and soft stretch uppers for any occasion from casual to fitness needs. FitFlop has specialised categories such as the Vitamin FF trainers, which provide all-day comfort that support walking requirements such as fitness, speed walking and running. FitFlop has created timeless and cosy shoes for every wardrobe.